Volkswagen of America has almost 600 independent dealerships across the United States and Canada, which employ thousands of Sales Consultants, Service Consultants, Service Technicians, Parts Consultants, and Managers. The company supplies its dealers with a diverse and ever-evolving line of automobiles.
Volkswagen customers expect dealership personnel to be knowledgeable about VW products, and it is Volkswagen’s responsibility to provide up-to-date information. In past years, Volkswagen of America accomplished this by sending out yearly product updates in the form of a printed Sourcebook—a comprehensive document prepared with help from Learning & Performance Solutions (LPS) staff.
However, in the competitive automotive industry, vehicle specifications can change at any time in the model year and it is critical that dealership employees always have the most current information at their fingertips.
Volkswagen of America Websource Product Information Website
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Volkswagen turned to the Internet as an efficient, cost-effective way to provide its employees with up-to-the-minute information. LPS professionals created vwwebsource.com, an appealing easy-to-use information site for dealership personnel, to replace the printed product knowledge releases.
On vwwebsource, users are alerted to product updates on the home page. From this central location, they can quickly navigate to a wealth of information on Volkswagen models, including:
- Virtual Showrooms with detailed information on every vehicle model
- Special Features spotlights the latest vehicles, technology, sales campaigns, competitions, and other news
- Dealership Tools offers job aids, references, and other tools for sales, service, and parts employees
- Techsource provides comprehensive technical references on Volkswagen products
- Technology Explained offers detailed on-demand mini-modules on Volkswagen innovations
- MAX-Web where dealership personnel can ask questions and get answers from an expert
As soon as Volkswagen launched vwwebsource.com, it became a key information source for dealership personnel, receiving hundreds of hits per day. LPS provides on-going site maintenance to ensure the site is up to date, and we continually develop new features and content, update existing content, and create new imagery.
